Freelance WordPress Developer Needed

Posted in Design Life
Freelance WordPress Developer Needed

Premier Designs is actively looking for a WordPress expert who can develop custom and framework-based sites for our clients. This is a remote, freelance position, but you MUST be available for calls / consulting during standard business hours (9 – 5 EST). We’re looking to build a long-term relationship with a reliable partner to help us develop awesome sites. It’s that simple.

Helpful tools for web designers and developers

Posted in Design Life
Helpful tools for web designers and developers

So, I finally decided to jump on the Pinterest bandwagon. It’s actually a great way to organize things that would otherwise get lost in endless folders of bookmarks and “web reference” (and I definitely speak from experience on that!) Take a look at some of the tools we’ve found useful with our most recent projects:

Web Tools | Premier Designs Pinterest Board

How to deal with creative differences … It doesn’t have to be painful!

Posted in Design Life
How to deal with creative differences … It doesn’t have to be painful!

Step one = acceptance. Seriously though, let’s establish the fact that creative differences are not always a bad thing. Having differing opinions can really help elevate your design to the next level. The challenge comes into play when we start to take criticism, opinions, etc. too personally. And I’m definitely guilty of this.

So … how do you NOT take it personally? When our goal as designers is to make the client happy 100% of the time, doesn’t an unfavorable opinion jeopardize our chance of getting more work? Not necessarily.

A colorful conversation

Posted in Design Life
A colorful conversation

I find myself answering this question a lot, especially when starting a new marketing / branding project … “What color(s) do you recommend for our business?”

It can be challenging to answer that seemingly simple question without knowing a bit more about the business itself. However, there are some basic, psychological “rules” about color — and the perceived meaning behind different colors — that I thought would be worth sharing here. Even if you don’t totally agree with the perceptions listed below, it’s definitely something to consider when starting a new logo design or identity system.

Top 5 things they didn’t teach you in design school

Posted in Design Life
Top 5 things they didn’t teach you in design school

Back in the day, when I proudly exited college with my BA from Kent State University’s prestigious VCD program … I thought I had it all together. I went to a great school, worked really hard, got good grades, and even had a half-decent portfolio of work to show for it. My resume even included a 6-month internship with a top Cleveland/Akron advertising agency, AND a letter of recommendation from its Creative Director. Yeah. I was set.

Or so I thought.

Responsive vs. Adaptive. Do you know the difference?

Posted in Design Life
Responsive vs. Adaptive. Do you know the difference?

If you’ve been paying attention to the latest web design trends, there’s been a lot of discussion about “web accessibility” — where users can access web-based information on devices other than a standard laptop or desktop screen. Mobile is definitely important, and it’s here to stay. There’s no doubt about that. But how do designers and developers effectively deal with the revolving door of technologies, gadgets, browsers, screen resolutions, etc.?

The DIY website dilemma

Posted in Design Life
The DIY website dilemma

A lot of recent press has been given to DIY (do it yourself) website platforms. Just last week I read an article in our local paper about how Intuit has partnered with Google to offer “free” websites to small businesses. This might be a great opportunity for the 50-percent of small businesses in Northeast Ohio without a web presence. BUT … most people don’t realize that these websites aren’t really as “do it yourself” as they claim to be.

Logos talk. Make sure yours sends the right message.

Posted in Design Life
Logos talk. Make sure yours sends the right message.

I haven’t done a post on print design for a while. But I was working on new logo concepts for a client today and started thinking about what logos mean for business. Not literally “what they are” … anyone can look up the definition … but why you should have one, and why you should make sure it truly reflects what you’re all about.

Why you should consider a CMS for your next website

Posted in Design Life
Why you should consider a CMS for your next website

You’re ready to take the plunge and have a new website designed for your business. You’ve done your research… found several companies to interview… and then BAM! You’re faced with a decision that you don’t fully understand. “Do you want a CMS?” Huh? Hopefully this blog post will bring clarity to an otherwise confusing subject.

What makes a good website . . . GOOD?

Posted in Design Life
What makes a good website . . . GOOD?

A couple things we need to keep in mind about modern-day Internet users: Our expectations are very high… And our patience levels are very low. We want our information FAST. We want to be able to find what we need in a matter of SECONDS. And if your website isn’t offering visitors those two key things, then you’re probably missing out on a lot of potential business.