I haven’t done a post on print design for a while. But I was working on new logo concepts for a client today and started thinking about what logos mean for business. Not literally “what they are” … anyone can look up the definition … but why you should have one, and why you should make sure it truly reflects what you’re all about.
Your logo is usually the first contact you have with your audience. It’s true. Think about it. Your logo is (or should be) on every piece of communication that leaves your office. This mark instantly identifies your business, your products or services, and sets you apart from everyone else in your industry.
Customers are inundated with logos, branding and advertising all day — every day. Driving past fast food restaurants … launching a web browser … watching TV … it’s EVERYWHERE! So why does this matter? Because amid all that noise and clutter, you want your logo or brand to be the one they remember. If people can’t remember your company’s name or quickly identify your products, you’re going to lose business to one they DO remember.
As I mentioned before, it’s critical that your logo accurately depicts who you are — and where your business is going. This sets the tone for any/all communications you have with prospects and potential customers. And you only get one chance to make a first impression. I know that sounds cliché, but it’s absolutely true. People are quick to judge. Having a professional, well thought-out logo gives a sense of professionalism and reliability. Don’t you prefer to work with organizations who share those same qualities?