NOFF Charities Branding

After completing a very successful rebrand for NOFF, Inc., the board came to us looking for a complementary brand for its nonprofit division. They wanted something that clearly spoke to the charitable aspect of the organization, while still relating to the parent brand. We chose several symbols to convey NOFF Charities’ values: humility, community first, supportive, and the NOFF team universally landed on the firefighter concept as the winner. The typography directly connects the two organizations, while the imagery quickly indicates the division being represented. The organization and its supporters are thrilled with the end result!