Colette Guthrie is an accountant, author, and fibroid health coach based in Jamaica, working with women navigating the challenge of uterine fibroids. Her most recent book, Freedom From Fibroids, hit number one on Amazon, and that success pulled her toward something she hadn’t planned: building a coaching business around her expertise. She had the credentials, the story, and the momentum. What she didn’t have was a brand and website to support it.
Colette had two websites going into this. The one she was actually using was home-built, and she knew it wasn’t telling her story. She was afraid to touch it, afraid to break it, and too busy to figure it out. It was just sitting there.
When she came across our free website audit offer, she took it. What she didn’t expect was to walk away from that call with a crystal clear picture of what her web presence could actually be. Our audit showed her what wasn’t working. The conversation that followed showed her what was possible. That’s what made her decision easy.
We built The Healthier Path brand from scratch through our 30-day branding program, covering content, visuals and development. The process started with a 90-minute deep-dive to understand who Colette is, who she serves, and what the business needed to communicate. From there, weekly check-in calls kept her in the loop as the site took shape, letting her give feedback and stay involved without getting buried in the details. 30 business days later, she had a finished site she wasn’t embarrassed to share.
The results showed up almost immediately. Within the first week of launch, someone found Colette through a Google search for a “fibroid health coach” and reached out. A brand new domain, a brand new business, and it was already being found. She’s since been on multiple podcasts and radio appearances, and she now puts the URL in her books, her emails, and mentions it out loud without hesitating because it’s easy to remember and she’s proud of it.
She also walked away with something she didn’t expect: a website she can actually maintain herself. She’s gone in and made edits without help. For someone who once wouldn’t touch her own website, that’s not a small thing.
TL;DR
"In just five weeks, I had a working website and brand ...
It was beautiful, it was practical, and it was something I wouldn’t be afraid to talk about. The website is like a capsule of the business, and you were able to help me execute that.”
